advertisign/adiconic. in this ongoing work i take adverts and manipulate them non-digitally, with no particular purpose, sometimes by taking away information, other times by adding information, to create new images that play with the codes of mass media. The new images have a strangeness that fluctuates from the lyrical to the ridiculous, yet, in all of them i find surprisingly, in retrospective, that a new deeper meaning arises that taps into the stream of archetypal.